Deru Named Chairman of the Board of United Benefit Advisors

Chicago, IL – Scott Deru, RHU, REBC was named Chairman of the Board of Directors of United Benefit Advisors (UBA) in addition to representing the West Region. UBA is an international organization with over 200 offices in the United States, Canada and Great Britain. UBA is the nation’s leading organization of independent benefit advisors who are bound by a code of conduct to actively cultivate, validate and share wisdom with busy benefit decision makers nationwide who want peace of mind through trust in knowing they are making informed choices in a complex marketplace.

UBA’s members believe in service and genuine sharing through mutual trust. UBA’s culture is one of honesty, transparency, and making others better. It is defined by the values of integrity, collaboration, care for others, innovation, and operational excellence.

Deru has received numerous state and national awards for his 35 years of service and contributions to the employee benefit industry, civic and philanthropic organizations. He is a Registered Health Underwriter and Registered Employee Benefit Consultant. Scott is also President of Fringe Benefit Analysts and has served as president of numerous foundations, civic and industry organizations

Founded in 1970, Fringe Benefit Analysts is a full service employee benefit advisory and consulting firm with six Utah locations serving clients locally and across the nation. In addition to providing competitive and innovative health insurance alternatives for employers and individuals, their commitment to “Simplify the Complex” provides effortless solutions to dozens of complex government regulations. Counted among their many raving fans are business owners and HR directors who enjoy their online tools and high-touch support.

For nearly five decades, Fringe Benefit Analysts has cultivated a culture among its team members of giving back to the community by taking active leadership roles in: civic, school, scouting and industry organizations; foundation boards, plus numerous charitable and community service groups. The value of focusing on clients and others has been internalized by the entire organization. For example, the FBA team decided that rather than give a consumable Christmas gift to their clients, that a donation would be made to a local women’s shelter in their name, an ongoing fourteen year tradition. Taking this one step further, the employees turned the office Christmas gift exchange into an annual Sub for Santa for a displaced mother and her children at the shelter. These are just a few examples of the outward mindset that has led to a high retention rate of both the FBA staff and their customers and has contributed to perpetual annual double digit growth.

©Copyright 2017 by Michael E. Deru and Fringe Benefit Analysts, LLC. Reproduction permitted with attribution to the author.